A conference designed to, among other objectives, help participants discover their CEO profile, improve their competitive talent and diagnose opportunities to create business models within the framework of sustainable development.

The economic crisis caused by the Covid 19 pandemic is different from previous ones, which has led to a different response to that offered by monetary and fiscal policies in previous crises. In these sessions we will analyse the macroeconomic scenario facing the Spanish and world economy, as well as the major trends that will define the economic model of the future.

El marketing de influencia es una técnica que consiste en identificar a personas influyentes o a líderes de opinión para que ayuden a las marcas a trasladar su mensaje de manera más cercana a nuestra audiencia. Esta relación de colaboración entre marcas y personas influyentes debe ser beneficiosa para ambas partes.

For more than 20 years now, Information and Communication Technologies (ICT) have been a basic element for the functioning of our companies. Little by little, ICTs are being applied in every corner of the company, which has led to the consolidation of the so called "digital transformation".

We all have business ideas at some point in our lives... we all need products or services and are sometimes surprised that they don't exist. What does entrepreneurship involve on a personal and professional level? What does an idea need to be a real business opportunity? What are the important keys when considering initial growth? How important is the team and the culture? Can growth be financed by external resources and not lose control?

The approach suggested for this session is inspired by Howard Gardner's (Harvard Business School) line of research on Multiple Intelligences and has been developed by Professors Sanciñena and Serrano over the last twenty years. The essence of this approach considers that in so-called multi-challenge situations (Conflict Management is clearly one of them) it is necessary to use more than one intelligence successively or even simultaneously.

DeFi (Decentralized Finance) and decentralised digital identity have paved the way in the Blockchain world for the first mass-use applications. The original vision of the decentralised economy of the Internet of Value is based on Blockchain technology and has exceeded all expectations.

The day's objectives include the development of new trends in leadership and team management skills, improvement in the performance of team leader functions, diversity management, development of interpersonal and social skills, talent development and retention, analysis and problem solving, and finally, management and adaptation to change.

Throughout this 3-session day, we will address a critical topic for the next decade in business. We will learn about the latest trends and resolve doubts about the application of AI in finance.